Adam Berg used to shoot really bad zombie movies as a kid in the backyard where he grew up. An accidental career move made him enter law school, but he soon realized that this was not a very creative environment. At Stockholm Film School he learnt the basics of filmmaking. He started his career in film by directing music videos for bands such as Kent, Cardigans, Groove Armada and Peter Gabriel.
The commercial career started in 2000 with spots for Koff and Coca Cola Light. In 2009 he won the Grand Prix in Cannes for his Philips commercial “Carousel”. Apart from filmmaking Adam likes black clothes, Philippine boxing and hanging out with his daughters.