FROM SWEDEN, NOT HOLLYWOOD

Volvo Idents

Sebastian Reed

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FROM SWEDEN, NOT HOLLYWOOD

Sebastian Reed was first approached by Grey London to direct a series of TV sponsorship ident films to be aired on Sky Atlantic in between episodes of True Detective and Game of Thrones. Shooting took place in beautiful sunny Skåne in South Sweden.


Grey London then approached Sebastian to direct the next line of films in the same campaign, which makes clever parallels between Volvo's line of cars and famous filmic phrases. Shooting this time took place in the northernmost town of Sweden, in snowy Kiruna.


Agency: Grey London
Creatives: Erik Uvhagen and Johan Leandersson
Production: Believe Media / Camp David
Producer: James Covill / Per Welén
DOP: Fredrik Bäckar

Sebastian Reed