MORE THAN LUCK

National lottery

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MORE THAN LUCK

A beautiful and courageous film that informs us that the national lottery funds great causes. Filmed on the darkest day of the year with only 5 hours of daylight in Reykjavik, Runar spent a month between jobs interviewing, researching old tapes and meeting top athletes in their respective field for this project. The main challenge was to create something special and make it personal, as most of the athletes are dependent on continuous funding from each lottery ticket bought. The commercial was featured in Shots Magazine alongside an interview with Runar.

Fun fact: The swimmer is Jon Margeir Sverrisson, gold medalist and world record holder in 200m freestyle from 2012 Summer Paralympics in London.

Agency: Januar