OFF ROAD

Smart

Daniel Warwick

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OFF ROAD

Winning two Gold Film Lions in Cannes, this advert for the Smart Fortwo range flips the off road vs. inner city driving rivalry on its head, showing the Fortwo fail a series of challenges in an off-road environment with absurd results. That is, until it encounters a familiar inner city challenge: the minimalist parking space. Astonishingly, no cars were harmed in the making of this advert.


Agency: BBDO

Creative Directors: David Mously & Ton Holländer

DOP: Michael Schreitel

Producer: Henry Rehorek / Stephan Pauly

Editor: Marty Schenk

Grading: Pana @ Uncle Berlin


Daniel Warwick