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OFF ROAD
Winning two Gold Film Lions in Cannes, this advert for the Smart Fortwo range flips the off road vs. inner city driving rivalry on its head, showing the Fortwo fail a series of challenges in an off-road environment with absurd results. That is, until it encounters a familiar inner city challenge: the minimalist parking space. Astonishingly, no cars were harmed in the making of this advert.
Agency: BBDO
Creative Directors: David Mously & Ton Holländer
DOP: Michael Schreitel
Producer: Henry Rehorek / Stephan Pauly
Editor: Marty Schenk
Grading: Pana @ Uncle Berlin