Camp David

Rebooting the weird and informative PEOPLE TV (Anslagstavlan) of the 80s, Mårlind and Stein worked closely with Wieden & Kennedy London and real life Swedish characters to make these slightly eccentric commercials for Arla to raise awareness about the extra hour Sweden will get on 26th October - and of course to use this extra hour to make time for breakfast. The films are controlled and informative, but simmering inside there is a complex and creative insanity - just like the Swedish soul, we like to think. 

Agency: Wieden & Kennedy London

Art Director: Selena McKenzie

Copywriter: Tobias Moore

Agency Producers: James Laughton & Emily Rudge

Producer: Karl Wessblad

DOP: Erik Sohlström

Production Designer: Mattias Nyhlin

Wardrobe: Elsa Fischer

Food Stylist: Anna Örn Ranung

Editor: Stefan Ström