Per-Hampus discovered filmmaking by accident. Using a one-chip video camera, he captured his friends snowboarding in his small village in Northern Sweden. It wasn’t long before he was filming top athletes worldwide, which led to the creation of one of the earliest forms of branded content, a documentary following Olympic Gold Medalist Sage Kotsenburg for Nike.

He has since moved on from snowboarding films and fortunately for us, he also moved to Stockholm where he creates commercials that showcase his extraordinary talent for unearthing the ever-present beauty hidden in the mundane.